Blogging on LinkedIn?

I was thinking about the future blog categories, where I can post content with some degree of expertise and authority. Naturally, one of the areas was about my work- Information Technology. And then, the next logical step was, who is my target audience and where can I find them? LinkedIn was my immediate answer.

Then, I read about this article about the LinkedIn blog.

http://diginomica.com/2014/06/11/blogging-linkedin-pr-nightmare-swell-opportunity/#.U-VPB9q9KSM

Has anybody tried this? Could you please share your experience?

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